Macy’s has always had all the ingredients for a great TV show. Famous name. Great setting. Celebrities working in tight quarters. So when it came time to refresh the Macy’s brand campaign it made sense to relaunch it as a TV show. The campaign features all the elements of a real sitcom.
1Do POP-UP BARBER SHOPS
In major cities, 1Do barber shops pop up. They do only two things:
1. Cut hair like 1Direction .
2. Sell "Our Moment" perfume.