MACY'S SITCOM

Macy’s has always had all the ingredients for a great TV show. Famous name. Great setting. Celebrities working in tight quarters. So when it came time to refresh the Macy’s brand campaign it made sense to relaunch it as a TV show. The campaign features all the elements of a real sitcom.

BLACK FRIDAY

1Do POP-UP BARBER SHOPS

In major cities, 1Do barber shops pop up. They do only two things:  
1. Cut hair like 1Direction .
2. Sell "Our Moment" perfume.

THE TOMMY AND ZOOEY COLLECTION

STAR GIFTS

SEARCH AND SEND

VALENTINES DAY

MACY’S GIFT CARD

4TH OF JULY